Sustainability

Conscious Connection is our brand commitment to help protect the planet by making positive changes to the way we do things.

As a fashion brand, we are dedicated to challenging fast fashion and championing quality, versatility and longevity in our clothing. We’re conscious about doing our part and taking the necessary steps to contribute to a more sustainable future for all as we strive to minimise our impact on the environment by embedding responsibility into everything we do, from the design and sourcing of products through to delivery. Along with the wider clothing industry, we’re committed to encouraging our audience to celebrate circular fashion as much as possible. From our rental scheme to our partnership with Thrift+, we’re excited to be giving clothes a second chance.

Being transparent with you, our community is important to us, and we look forward to keeping you updated on further progress.

FRENCH CONNECTION RENTAL

RENT IT. WEAR IT. LOVE IT

For customers looking for a hassle-free, cost-effective, and kinder way of dressing up in the styles they love, renting is the way to go. Renting means more wears per garment and contributes to less landfill.

PAPER RECYCLING

We think before we print. Our recently installed office printers work from a cloud-based print solution with fob access, ensuring we only print what is needed.
Everyone has a part to play from stores to head office. We continued our partnership with First Mile Recycling in 2025 and also partnered with Pulse Environmental in order to expand our recycling initiatives.

From paper recycling across our London head office in 2024, we saved a total of 115 trees and 67,000 litres of water.